Data Privacy Policy

Data Privacy Policy

1. General
Kärnten Werbung attaches great importance to the privacy of each customer. Personal data are therefore always processed in compliance with the applicable data protection regulations and, in particular, the provisions of the General Data Protection Regulation (GDPR), which enters into force on 25 May 2018.

2. Data protection on Kärnten Werbung websites
When a user visits these websites, data are collected and then used by Kärnten Werbung for analysis purposes. Such collection serves the following purposes, in particular:

  • Analysing site use for the purpose of market research and optimising website content
  • Adapting site content to suit the users’ needs

  • Remarketing user requests for the purpose of promoting holidays in Carinthia

  • Improving user-friendliness and ease of operation


When a user requests brochures or other information from Kärnten Werbung, all data are processed as received via the data entry form on the website. This is necessary for the processing of the order (GDPR Article 6 (1) (b)), as the order cannot otherwise be carried out (GDPR Article 13 (2) (e)). The relevant data processing for this purpose takes place entirely within the EEA. The data are deleted after 7 years.

When a user subscribes to the Kärnten Werbung newsletter, then they give their consent through the relevant declaration.

3. Cookies
Cookies are very small files saved by a website to the visitor’s computer. They cannot be used for the purpose of reading other data on the computer. Websites use cookies to restore earlier user preferences and to track the progress of visitors’ requests. Kärnten Werbung and its regional tourism partners use cookies to better adapt their services to the needs of their customers and to give their content the best possible structure. The information is also used for the further improvement of the navigational structure and to make this structure more user-friendly. Additional cookies are placed separately by the systems specified in points 7 to 10 and are used by Kärnten Werbung and its regional tourism partners for joint remarketing activities. By default, all cookies are accepted by all internet browsers. However, you can instruct your browser not to accept any cookies or to delete them automatically after every internet session. If you wish to do this, look up the relevant instructions on the support pages provided by your browser manufacturer.

4. Operational principles of social media plug-ins
Kärnten Werbung websites include the plug-ins of three social media platforms: Facebook, Twitter and Pinterest. You will recognise such plug-ins by the logos of those services at the bottom of the relevant page. Whenever you visit the websites, a direct link is created between your browser and the server of the social media platform operator. Please note that, as site operators, we have no knowledge of the content of the data that are sent or their use by the relevant platform operators. You will find further details in the privacy policy of each social media platform:

Facebook: de-de.facebook.com
Twitter: twitter.com
Pinterest: about.pinterest.com

5. Right to information and other rights of data subjects
Under the provisions of the General Data Protection Regulation (GDPR), due to enter into force on 25 May 2018, you are entitled to receive information on any of your data processed by Kärnten Werbung. To obtain information on data protection issues and to assert these and other rights you have as a data subject (rights to rectification, erasure, restriction of processing, the right to object against processing and the right to data portability), please contact us at info@kaernten.at, so that further steps can be initiated. You are entitled to submit a complaint to the relevant data protection supervisory authorities (in Austria: Österreichische Datenschutzbehörde, www.dsb.gv.at)

6. Right of revocation
You have the right at any time to revoke your consent to the use of your personal data. If you do so, Kärnten Werbung will stop using your data any further and delete the same in compliance with any legal retention duties.

7. Facebook Conversion Tracking Pixel
By logging onto facebook.com, you give your consent to the Conversion Tracking Pixel service of Facebook, Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA (“Facebook”). This allows Facebook to track user activities after a user has clicked a Facebook advert and been redirected to a third-party website. In this way Facebook can determine the effectiveness of Facebook advertising for statistical and market research purposes. Any data that are collected in this process remain anonymous. This means that the data of individual users cannot be accessed. Collected data are, however, stored and processed by Facebook. We are providing you with information on this issue, based on the most recent information we have received ourselves. Facebook can associate such data with the data of your Facebook account and then use the data for its own advertising purposes, as specified in the Facebook Data Policy,  https://www.facebook.com/about/privacy/. Facebook Conversion Tracking also enables Facebook and its partners to show you advertising on and outside of Facebook. For further details, go to https://www.facebook.com/ads/website_custom_audiences/

8. Facebook remarketing/retargeting
Kärnten Werbung websites contain remarketing tags from the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. When you visit our websites, the remarketing tags establish a direct connection between your browser and the Facebook server. This enables Facebook to receive information that you have visited our sites from your IP address. As a result, Facebook can associate your visit to our sites with your user account. We can use the information we receive in this way when placing Facebook ads. Please note that, as the site operator, we have no knowledge of the content of data transmitted to Facebook or how Facebook uses such data.
For further details, please refer to the Facebook Data Policy, at https://www.facebook.com/about/privacy/
To see the current settings in your personal profile, please go to https://www.facebook.com/ads/website_custom_audiences/

9. Google Analytics
Kärnten Werbung uses Google Analytics by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, for web analysis purposes on its websites. The use of this analysis service also involves saving cookies to your computer.
The resulting information, including the IP addresses of visitors, is sent to a server in the United States, where it is then stored. For data protection reasons, Kärnten Werbung uses the function “_anonymizeIP()”, so that the transmitted IP addresses only undergo processing in abbreviated form and do not allow any direct association with individuals.
More information on Google Analytics can be found on the internet, at www.google.com. Kärnten Werbung uses Google Analytics functions to analyse site use, e.g. in the form of anonymised reports and charts on PageViews and Visits and also for remarketing, reports on impressions in the Google Display network, the integration of DoubleClick Campaign Manager and Google Analytics performance reports under demographic criteria and interests. By using this website, you declare your consent to the processing of your data by Google in the aforementioned manner and for the aforementioned purpose.

10. Google AdWords with Conversion Tracking
Kärnten Werbung uses Google AdWords and conversion tracking. This is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 (hereinafter: Google). Through certification according to the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Google guarantees that it will follow the EU's data protection regulations when processing data in the United States.

Kärnten Werbung uses conversion tracking to provide targeted promotion of our site. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site.

If you click on an ad placed by Google, the conversion tracking we use stores a cookie on your device. These so-called conversion cookies expire after 30 days and do not otherwise identify you personally.

If the cookie is still valid and you visit a specific page of our website, both we and Google can evaluate that you clicked on one of our ads placed on Google and that you were then forwarded to our website.

The data collected in this way is in turn used by Google to provide us with an evaluation of visits to our website and what visitors do once there. In addition, we receive information about the number of users who clicked on our advertisement(s) as well as about the pages on our site that are subsequently visited. Neither we nor third parties who also use Google AdWords will be able to identify you from this conversion tracking.

You can also prevent or restrict the installation of cookies by making the appropriate settings in your browser. Likewise, you can use the browser to delete cookies that have already been stored. However, the steps and measures required vary, depending on the browser you use. If you have any questions, please use the help function or consult the documentation for your browser or contact its maker for support.

In addition, Google provides further information with regard to its data protection practices at
https://services.google.com/sitestats/de.html
http://www.google.com/policies/technologies/ads/
http://www.google.de/policies/privacy/
in particular information on how you can prevent the use of your data.

11. Google Remarketing
Kärnten Werbung uses the remarketing function on our website. This is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 (hereinafter: Google). Through certification according to the EU-US Privacy Shield
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Google guarantees that it will follow the EU's data protection regulations when processing data in the United States.

Kärnten Werbung uses this feature to deliver interest-based, personalized advertising on third-party websites that also participate in Google's advertising network. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site.

To allow this advertising service to function, Google stores a cookie with a sequence of numbers on your device via your browser when you visit our website. This cookie records both your visit and the use of our website in anonymous form. However, personal data will not be passed on. If you subsequently visit a third-party website that also uses the Google advertising network, advertising may appear that refers to our website or our offers there.

To permanently disable this feature, Google provides a browser plugin for most common browsers at
https://www.google.com/settings/ads/plugin?hl=en

Cross-device marketing allows Google to track your usage patterns across multiple devices, so you may see interest-based, personalized advertising even when you switch devices. However, this requires that you have agreed to link your browsing history to your existing Google account.

Google offers more information about Google Remarketing at
http://www.google.com/privacy/ads/

12. Adform
The websites of Kärnten Werbung and its regional tourism partners contain tracking points from Adform, Wildersgade 10B, 1408 Copenhagen, Denmark. This enables Kärnten Werbung and its regional tourism partners to track the activities of users after they have visited and navigated around our sites. Any data that are collected in this process remain anonymous. This means that the data of individual users cannot be accessed. Collected data are, however, stored and processed by Adform. We are providing you with information on this issue, based on the most recent information we have received ourselves. These tracking points enable Kärnten Werbung and its regional tourism partners to provide users with specially customised For further details, go to https://site.adform.com/privacy-policy-opt-out/

To enhance your user experience, we have implemented cookies on this website. By using our site, you agree to our use of cookies. Further details can be found in our Data Privacy Policy